Not only does our company employ the most effective Lead GenerationMethods in the mortgage lead marketplace, our Mortgage Lead Generation Machine also pre-screens each mortgage lead and categorizes it as a “Hot Mortgage Lead” or a “Cold Mortgage Lead.”   Once the lead quality is determined, Hot Mortgage Leads are instantly transferred to our client for follow up and closing.  This means that our clients never waste valuable time on a Cold Mortgage Lead!

Please visit our Mortgage Lead Dictionary to learn more about how we define the difference between a Hot Mortgage Lead and a Cold Mortgage Lead.  Suffice it to say that Hot Mortgage Leads are good (because the consumer is fully qualified and genuinely interested), and Cold Mortgage Leads are bad (because the consumer is unqualified and not really interested).

Remember- a Bad Credit Mortgage Lead doesn’t mean it’s a Cold Mortgage Lead!  Many of our clients specialize in Bad Credit Mortgage Leads, which may make them very hot indeed.

The Live Transfer element of our Mortgage Lead Generation Machine incorporates proprietary web-based software that allows our Mortgage Lead Generation specialists to enter data on a Hot Mortgage Lead, which is also viewed by our client on his web-connected computer screen, even though his office may be thousands of miles away. 

When a mortgage lead has been qualified as Hot and is ready for transfer and closing, our Mortgage Lead Generation Specialist seamlessly brings our client into the call and introduces our client to the consumer.  Our client has the Mortgage Lead data right on his computer screen, and is then ready to close the transaction.